Tangerine is a Canadian online-only bank launched in 1997 (previously named ING Direct) as an alternative to traditional banking. Because Tangerine has no branches, they promise to pass these savings on to customers by paying more interest and reducing fees.
Tangerine's logo and tagline *Forward Banking* emphasizes the company's goal to provide a simple and innovative way to perform everyday financial services, offering products such as checking and savings accounts as well as credit and investment products.
Given that Tangerine's outlet service is provided at 1 physical location in Canada, their customer experience management strategy is focused on the online experience. Therefore, Tangerine's support page plays an important role in overall customer satisfaction. Aiming to improve the digital experience, Tangerine partnered in 2018 with Meniga, a company specialized in digital banking solutions.