After I identified a specific problem with Tangerine support page, I asked myself this question:

<aside> 🤔 How might I redesign a support page for Tangerine that reduces resolution time and leverages client satisfaction?

</aside>

Then, I generated these potential solutions:

After many ideas were generated, I chose exclusively those that attended:

• The user needs,
• The goals and interests of the company,
• The opportunities raised at the competitor analysis, and
• The solution to the specific problem stated at the Define phase.

Therefore, the ideas listed below have been chosen to help solve the problem:

Insights

The recommended ideas were not selected given that their implementation goes beyond the redesign of the support page. For instance, the call bank option would be part of the experience while the user is calling Tangerine. Also, the tracking tool for complex services would only be made possible when the client is logged in (for example: "track the status of your mortgage application").